Who says candy is just for kids? In India, candy and toffee are a vibe—a shared memory between friends, a reward for good grades, a pocket-sized treat during long train journeys, and sometimes, even a powerful peace offering.
With so many options popping out of candy jars across the country, it’s only fair to ask—what are the top 10 candy in India? Which ones are worth unwrapping, savoring, and maybe even fighting over?
We’ve curated a delicious countdown of the top 10 best toffee brands in India, and spoiler alert: the top three will make your taste buds dance!
1. Pulse Candy – The Masaledar Monarch
No surprises here. Pulse Candy isn’t just a candy—it’s a revolution. Launched by the DS Group in 2015, it gave India something no one had seen before: a hard candy with a spicy, tangy, mouth-watering masala core. The Kaccha Aam (raw mango) variant became an instant icon, followed by equally addictive flavors like Guava, Orange, and Pineapple.
With its cult tagline “Pran Jaaye Par Pulse Na Jaaye”, Pulse redefined what it means to crave candy. It’s bold, desi, and utterly unforgettable. If taste explosions had a capital, Pulse would be the mayor.
2. LuvIt – Sweetness with Swag
While LuvIt is best known for its chocolates, its toffees and candies are massively underrated gems. LuvIt offers a fun, youthful twist on classics with flavors like Luvit-Eclairs, Luvit-Smackers, Luvit-Chocwich, Luvit-cream pop, and many more.
Slick branding, vibrant packaging, and high-quality ingredients make LuvIt a favorite among Gen Z snackers and chocolate lovers alike. It’s candy with confidence.
3. Oval – The Old Soul with a Modern Kick
Oval candies and toffees are like the classic films of the Indian candy world—timeless, comforting, and surprisingly cool. Pass Pass Oval, a delightful treat that combines a crunchy caramel crust with a smooth, coffee-infused center. Each piece of Oval features a rich, roasted coffee flavor encased in a crisp caramel shell, creating a harmonious blend of sweet and bitter tastes.
Oval is a go-to for anyone who wants a break from sour bombs and wants to return to rich, velvety, melt-in-your-mouth goodness. Think of it as your grandmother’s favorite with Gen Z packaging.
4. Alpenliebe – The OG Creamy Dreamy
You can’t have a top 10 list without Alpenliebe. Whether it’s their creamy caramel toffees or fruity pops, Alpenliebe delivers smooth, melt-in-your-mouth sweetness every time. It’s one of those candies that instantly makes you smile, and let’s be honest—many of us tried to imitate its ads as kids!
5. Melody – Chocolaty or Not, It Stays Iconic
Melody itni chocolaty kyun hai? We still don’t have an answer, but we’re not complaining. This classic chocolate toffee is dark, rich, and still holds up against new-age candy competition. One bite, and you’re hit with the sweet nostalgia of school days and tiffin trades.
6. Mango Bite – The Nostalgic King
Simple. Sweet. Addictive. Mango Bite from Parle is the kind of candy that turns adults into wide-eyed kids. It brings out the flavor of ripe mangoes in a chewy toffee form, and it still rules over rural and urban India alike.
7. Kismi – Desi, Floral, and Still Going Strong
Kismi Toffee Bar, with its unique cardamom-rose flavor, is a cultural icon. It might be divisive—you either love it or you don’t—but you can’t ignore it. It’s vintage India wrapped in caramelized nostalgia.
8. Coffy Bite – The Coffee-Lover’s Candy
Coffy Bite is like espresso in a toffee—strong, bold, and wonderfully bitter-sweet. A favorite among college students and caffeine junkies, it’s a treat that blends candy sweetness with grown-up coffee vibes.
9. Hajmola Candy – The Tangy Trickster
From the house of digestive legends, Hajmola Candy combines imli, spice, and sweet into one irresistible combo. It’s not your everyday candy, but it’s perfect for those moments when you need to wake up your palate. Bonus: it helps digestion too!
10. Poppins – The Rainbow in Your Pocket
Rounding out the list is the evergreen Poppins. This colorful roll of chewy candies comes in multiple fruity flavors, and popping them one by one is still one of the most satisfying candy experiences out there.
Final Thoughts: A Candy for Every Craving
India’s best candy brand market is like its festivals—diverse, colorful, and full of surprises. Whether you’re a fan of tangy explosions, creamy bites, or classic flavors, this list has something to satisfy every craving.
So go ahead, treat yourself. Because sometimes, the best way to sweeten life is just to unwrap a tiny piece of joy.
And if you ask us which one rules them all?
Well… Pran Jaaye Par Pulse Na Jaaye. 😉
Visit to know more: https://www.dsgroup.com/our-brand/confectionery/pass-pass-pulse.
